I Solve Complex Business Problems — I bring out the best in teams to create meaningful and transformative customer experiences through a marriage of data and design, customer insight and content, functionality and fit.
Creative Leadership — I lead multidisciplinary teams to deliver experiences that make a difference. I develop multichannel digital strategies, programs, products, and services, with a passion for uncovering audience and business insights at the heart of a persuasive experience. I work proactively across disciplines with a proven ability to lead teams to deliver results.
Strategy — Exceptional conceptual, analytical, and creative abilities. Lead discovery. Generate differentiating insights that engage customers and build business. Develop content, technical, and user experience approaches in service of business goals, processes, marketing objectives, and audiences. Integrate strategies into communications and operations.
Client Engagement — Collaborate and assist business development in responding to and pitching opportunities. Adept at identifying new opportunities and advising clients on taking action.
Content, Copy, and IA — Conceptualize, manage, and document content needs including taxonomies and metadata structures. Practical knowledge of ecommerce platforms, content management systems, and search.
Interaction Design — Determine user needs, translate them into task models and functional requirements. Develop interaction concepts to support the customer experience following user centered design processes. Design advanced functionality for transactions, searching, profiling, web applications, and collaborative filtering. Additional experience with multiple fulfillment channels, inventory, off-shore development, publishing, and CRM platforms.
Design Research — Plan, coordinate, and execute ethnographic research, create personas and experience models, synthesize findings, and translate into design implications.
Testing — Develop and execute test plans for concepts and interactive prototypes; make recommendations based on findings.